HRB’s Week in Review – March 5th

March 5th, 2010 by HRB Advertising Agency Categories: News & Press Releases

In a blaze of smoke and flame this week, the Cedar Rapids Area Chamber of Commerce unveiled to the community its new brand identity that includes an updated name, new logo and tagline – created by Henry Russell Bruce.

After research was conducted with members and community leaders, “The Chamber” was chosen as the organization’s name. The new logo features a hand and torch, which personifies the active leadership of The Chamber. The bright flame represents igniting business opportunities. The tagline “Champion for a Greater Cedar Rapids” reflects the proactive nature of The Chamber’s mission and speaks both to its purpose and the geographic reach of the community it serves.

For nearly a month before the brand launch, The Chamber ran a teaser campaign showing a flame and asking, “Are you carrying the torch?”

In creating the new logo and brand identity HRB took The Chamber through its extensive proprietary BrandPlan™ process.

HRB created two additional elements for the brand launch: a 10-second Flash animation for the Web in which a flame burns through the old logo to reveal the new one, and a 15-second animated commercial to air on KCRG.

Our Senior VP and Director of Internet Operations, Jeff McEachron, made two highly successful social media presentations in the Quad Cities this week – one to a major university and the other to a group of top corporate marketing managers.

HRB has finalized its live 2010 seminar series for Cedar Rapids, Iowa City and the Quad Cities for the remainder of the year and will be posting the content on the Web site soon.

We added a new healthcare client in the patient transportation field. We’ll be doing rebranding and public relations for this essential community asset that helps save lives.

For our earth stabilization client in Iowa City we developed a new name and new brand identity, including a logo and tag line. Currently HRB is managing a large event scheduled for mid-April for the client and will soon be starting a public relations campaign.

We’ve started work on the next direct mail campaign for a large casino and hotel client in Illinois. That will hit the mail in the next couple of weeks.

Planning for a large live seminar in April for an Iowa City client is underway. It will include continuing education credits and media coverage.

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HRB’s Week in Review – February 26th

February 26th, 2010 by HRB Advertising Agency Categories: News & Press Releases

Kids really do say the darnedest things. Last week HRB hosted a group of eighth grade students from West Middle School in Anamosa for a Career Day tour, as part of a Kirkwood Community College program.  After the tour, we received letters from the kids thanking us. “I enjoyed the tour you gave us. I liked it when you asked us which logo we liked best (HRB is undergoing its own re-branding process). I learned some stuff about ad companies thanks to you people.” How sweet it is to get letters from eighth graders. Thanks for visiting us West Middle School.

This week also generated a new name, logo and brand identity for a new client in Iowa City. To help them roll-out their new brand we will be managing and marketing a trade show, designing and programming a new Web site, and creating collateral marketing materials. The time frame is short, but that’s when HRBers do their best work.

The re-branding of one of the world’s largest architecture/engineering firms is getting ready to be rolled out. This week we received approval on a new logo and other brand identity materials.

A financial institution client in Coralville is ready to begin the public relations phase of its re-branding effort. We began with a new logo, a promotion, and television advertising. Public relations is a perfect next step as they strive to gain market share in the area.

An international executive transportation company is liking its new marketing brochure prepared by our creative department and graphic designers. Our designers are crafting a new design for their Web site to be rolled out in April.

As always, our Internet operations group had a busy week. Currently they are working on Web sites for a regional attorney’s office with two locations in eastern Iowa, a Web site for one of the nation’s largest enrollment management companies and a Web site for a leader in the asphalt paving industry.

Some other projects we worked on this week include banner advertisements and animation for a Fortune 500 company, email marketing, ghost blogging and social media marketing for several clients, an Estee Lauder advertisement and several other creative projects.

As always, we continue to manage media advertising for both regional and nation companies.

Looking back it really was a busy and fun week, but they almost always are.

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HRB Week in Review

February 19th, 2010 by HRB Advertising Agency Categories: News & Press Releases

At the end of a very cold, but pretty much snowless week, things have gone well.

First, there was the download from a national training company to the HRB Growth team so that detailed research into the firm’s business and industry could get underway. The end results will be a strategic business and marketing plan in a few weeks.

Next there was the arrival of a new healthcare client that needs some brand and marketing help.

Then, Jeff McEachron, our Senior Vice President who heads up our Web, Internet Marketing and Social Media group, made a presentation on “Manage Your Brand Online … or Someone Else Will” to a large group at the Cedar Rapids Chamber of Commerce board room. The presentation included a lengthy discussion of the value of Social Media and prompted many questions. Jeff pointed out that companies in the Midwest have been slower at adopting social media than the coastal parts of our nation.  He is educating and explaining social media to people to help remove the fear of implementing it.

Jeff also visited with a major healthcare facility well outside our market area to discuss some marketing and Web needs.

Our creative team was busy working on some corporate branding projects that we can’t discuss yet, buy you’ll see them implemented in the Cedar Rapids market in the near future.  These projects include branding, messaging, graphic design,  public relations, animation, Web, video and even more. These projects are a good fit for us, because they take advantage of the full range of services we offer.

We are seeing quite of an increase business over the course of the last several months. I think this is a sign of things to come for not just us, but also HRB clients.

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