To recruit prospective employees to the Cedar Rapids/Iowa City Technology Corridor, Priority One was looking for a way to show that the area is a great place to live and work.
To connect with those people, HRB decided to go straight to the horse's mouth. We developed DVDs that featured local residents talking about why they like living in the area. We packed that into a colorful tri-fold that included nine cards with more detailed information about topics such as health care and schools.
The results? The economic development group has distributed more than 200 packets and even local businesses have asked to receive a copy.
